Ageless Model Movement – Q&A with Eva Pietruk (@madcatfashion)
It was a hot minute since my last catwalk at London Fashion week. With a hectic year of moving house, I’ve been very restricted with the amount of modelling jobs I can attend. My sleep and longevity routine has been entirely off whack. Anxious that I looked as exhausted as I am, I had some reservations when it came this year's fashion show. Not to mention, each year the models get younger and thinner as I get older with more muscle mass.
As soon as I arrived at the stunning equestrian venue, all my worries melted away. I was suddenly so grateful to attend such a prestigious event and to meet some inspiring people. As a lot of us do, I strive for a future in the fashion industry that includes women representing all age groups, promoting an image of health and wellness instead of eating disorders and insecurities. The haute couture runway with breath-taking designer “Somy London” had it all.
In walks Eva Pietruk. I was blown away immediately after Eva arrived backstage; my eyes were instantly drawn to her six-pack and gorgeous, chiselled face. As a health-conscious person, I was delighted to see such a healthy model; she had a glow, she wasn't skeletal, but at the same time she looked like a true supermodel. Even her conversation was captivating. The entire room was intrigued by her stories. The more she spoke, the more I knew she was the ideal person to interview for The Fountain of Longevity.
As soon as the show had finished, it was at the top of my agenda to get this wonderful woman to answer some pivotal questions about longevity in the modelling industry. She very graciously agreed and I hope you fall in love with her as much as we all did.
1). First and foremost, how does it feel to complete an impressive LFW SS25 at the age of 45?
Completing my first real London Fashion Week at 45 feels incredible, I would never have believed it could happen. A year ago, I decided to change my life and pursue the career I had always dreamed of. As a young woman in my 20s, I tried to get into modelling but couldn’t make it work.
For the last few years, when I tried getting back to my Instagram after a break, sharing fashion content just didn’t feel right. Even though I’m also an interior designer and stylist, posting outfits felt uninspiring, like it wasn’t truly me. I could tell my followers felt the same way, with less engagement. While people appreciated my style, it was clear that this wasn’t my real passion. What I wanted was to be on the stage, walking, meeting people, and showcasing my love for movement and creativity.
So, I decided to go for it. Especially this year, the journey has felt magical, even if it’s been slow at times. I always think I could be further ahead, but I don’t complain. I believe in progress and small steps, especially with everything going on in my life.
It’s been a reminder that it’s never too late to go after your dreams. Seeing older models, especially those iconic supermodels from the ’90s returning to the catwalk, has been a huge inspiration for me.
It’s been a mindset shift, a body transformation, and so many things have aligned for this success. This London Fashion Week is just the beginning for me. I had a really successful year with many shows, including my first LFW show back in February. Now, being part of multiple shows, working with agencies and designers, I feel like I’ve truly made my mark.
2). When we first met, I instantly thought you had the most beautiful and wholesome energy, everyone in the room was captivated by you. What do you practice to maintain such a positive and welcoming demeanour?
I was overwhelmed by all the love and honesty, I felt drawn to each of you just as much. That’s a big part of who I am, I’ve always been a people person. Numerologically, I’m a number nine, which apparently means I’m naturally inclined to connect with others. Even my Tarot reader once told me that I have a strong pull towards people, sometimes even prioritizing them over my own family. I’ve always trusted and believed in people, and meeting new, supportive, and valuable individuals has become something I truly cherish.
For as long as I can remember, I’ve been bubbly, talkative, and open. I love conversations, exchanging energy and ideas, and I’m someone who can always find something to talk about with anyone. But over the past few years, I’ve undergone a massive transformation, especially during the COVID lockdown. I went from being a bit moody and unhappy to discovering meditation, working on my physical health, and even learning how to use Tarot cards to read energy. That shift changed everything for me.
People have told me my aura isn’t just one colour but many of them. I love sharing positive energy, even on tough days, because I’ve learned how important it is to connect with others. Life is so much more than just going through the motions, it’s about meaningful relationships, exchanging energy, and truly seeing the beauty in human connection.
To maintain that positivity, I focus on self-care. I meditate, exercise, do yoga, and stay open to new opportunities and friendships. I never shy away from meeting people or exchanging ideas, and I believe that’s a big reason why I attract positive energy. I always try to be honest, kind, and loving in my interactions because love, for me, is the most powerful force in the world. Surrounding myself with love and people who uplift me, keeps me grounded and helps me share that energy with others.
That’s how I try to live my life, and it’s a philosophy that has brought so much beauty and connection into my world.
3). When did you start modelling and what drives you to keep going?
I’d say I’ve dreamt of being a model or actress since I was a little girl. Growing up in Poland during communism, I used to get hold of magazines featuring beautiful models from the ‘80s. Then, when communism ended, the ’90s came, and Western programs finally started appearing on Polish TV, they were showing a few minutes of catwalk footage with supermodels, and my mom and I were fascinated. My mom, who had a passion for fashion styling and interior design, was drawn to those glamorous shows, and I was too.
I was always tall and slim, so I occasionally got opportunities for photoshoots, but my mom was more focused on my education, which she valued above all else. As I grew older and after I gave birth to my daughter at 21 , I decided to try modelling seriously. I signed with an agency in my hometown and had a beautiful photoshoot, but I quickly became disillusioned. At the time, the modelling industry in Poland was very different from what I imagined. It lacked the professionalism and glamour I had seen from the West. Instead, I found myself in uncomfortable situations, and it made me doubt not only my abilities but also the industry itself.
So, I quit. For 25 years, I didn’t pursue modelling at all. Life took over, especially after I moved to the UK 17 years ago. Those years were hard. Physically and mentally, I felt far from the person who once wanted to be a model. I struggled with depression and other challenges, and the idea of returning to modelling didn’t even cross my mind, until last year.
What drives me now is the same dream I had as a child. I want to walk on the catwalk, to move with confidence, and show other women that it’s never too late to chase their dreams. I’ve seen recently the return of ’90s supermodels on the runway, and that was the spark that reignited my passion. If they could do it, why couldn’t I?
What motivates me most is the desire to inspire other women my age who think it’s too late. We’re in the 21st century now, and at 45, we’re not “old”, we’re experienced and ready to take on the world. I want to be that proof for women, that example of how we can reinvent ourselves, no matter our age.
4). What challenges have you faced in the industry and how did you overcome them?
Trying to break into it at a much later age compared to most models. When I first decided to return to modelling in my 40s, there were so many doubts – not just from others, but from within myself. The industry can be very focused on youth, and I had to push past the idea that maybe it was “too late” for me. The competition is fierce, and there are so many younger models who have been in the industry for years. However, I believe that my maturity and life experience became my advantage. I focused on maintaining my health, training my body, and understanding how to express my energy on the catwalk.
Another major challenge was finding my own place and niche. Early on, I was unsure about my unique selling point, and I had to work on figuring out what makes me different and how to stand out in a world that is flooded with models. This journey also came with a mindset shift – I had to remind myself that age is no barrier to achieving your dreams and that beauty comes in many forms, at any stage in life. To overcome these challenges, I worked hard on building confidence. I surrounded myself with supportive people who believed in me and my vision, and I learned not to take rejection personally. Every “no” brought me closer to the right “yes.” Over time, I began to attract opportunities that were the right fit for me, and I realized that the industry is evolving – it’s more open now to models of all ages and backgrounds. Staying true to myself and not compromising on my values helped me navigate the industry’s challenges. I’d also like to mention that my partner has been incredibly supportive and encouraging throughout this journey. I truly believe that, without his help, pursuing my dreams wouldn’t have been as easy.
5). You have booked some impressive jobs in addition to gaining a huge following on social media, what do you think has made this all happen?
I’ve been working on my social media for the last 10 years. I initially started as a fashion blogger, setting up my account in 2013 when everything was just beginning. Since I was one of the early instagramers, I gradually built an audience over the years, especially after showing my outfits, which gained a lot of attention. As a fashion blogger, I’ve been featured in at least 10 to 15 fashion magazines worldwide, possibly more. One particular moment that stands out is during London Fashion Week in 2019, when my street-style outfit went viral. The photos were picked up by Getty Images and other agencies and ended up in publications like Vogue, Elle, Harper’s Bazaar, Glamour, and Cosmopolitan around the globe.
Even as recently as last year, I discovered I was featured in two Polish fashion magazines, not knowing they had used my image from that look. However, over time, as much as I enjoyed sharing outfits, I realized that this wasn’t fulfilling enough. It didn’t feel like me anymore, and I knew I had to follow my true passion: modelling.
I started visualizing this new direction through my vision board, and not long after, I was booked for my first show at London Fashion Week. It was a small show, but it was the beginning of many opportunities that followed. This year, I’ve participated in several shows, photo shoots, and signed my first contract with an agency.
What made this all happen? It’s me! I mean my passion. I’m passionate about my things in life !! Fashion, good champagne, cars, planes, tornadoes, dancing, music, and films, just to name a few. I believe that when you pursue what sets your soul on fire, like I do with modelling and fashion, opportunities open up. I inherited a lot of creativity and passion from my mom, who was a stylist herself, and this drive has helped me reach my goals. It’s all about that inner fire, and once I knew it was now or never, I went all in. My mum would be so proud of me now ! Passion is what made it happen.
6.) What achievement in your modelling career has made you the proudest?
Definitely winning the Top Model UK contest and holding that title. It’s an incredible feeling! The whole story behind it was interesting because I didn’t put much care into the competition at first. I signed up four months earlier but didn’t start preparing until two weeks before. I was even sick the day before and almost cancelled it , but I went, and I won because I did it with passion, which is always the most important thing to me.
Every fashion show this year has been a huge accomplishment as well. Each one has brought me new friendships, experience, and exposure on different catwalks. London Fashion Week stands out, of course, and signing my first contract with a proper agency was a big milestone.
I had faced some rejections before, partly due to being older or having too classic beauty, but I knew I had something to offer. So when my first agent believed in me and signed me, it felt incredible. Even though I was ill during the castings and missed some opportunities, I’m grateful for what I did achieve, and I’m ready for the next season.
I also became a Byvoria brand Ambassador and was invited to a fashion show in Bulgaria, where I walked in lingerie and swimwear for the first time-something I’m really proud of. I’ll be featured in their catalogue for sportswear and swimwear, which is another huge achievement. At 45, it’s great to show that we can still have amazing bodies and attitudes, and we’re very much needed in the industry.
7). You have such a youthful glow (inside and out), what is your secret?
I would say that it’s a combination of many things. First of all, I think it comes from having a positive mindset and keeping a passionate spirit. I’ve always believed in following what makes me happy and excited. Modelling and fashion have always been close to my heart, and pursuing what I love gives me energy and motivation. I also try to take care of my mental health and focus on healing and personal growth, especially when life throws challenges my way.
Physically, I prioritize taking care of myself. That includes a good skincare routine, which I think is very important, and having an overall healthy lifestyle. I like to stay active, exercise is a big part of my life, and it’s not just for looking good but also for feeling good. It helps me stay energized and maintain my physique, especially being 45 and still working in an industry where looks matter a lot.
I’ve also been very open about cosmetic treatments like PRP, Sculptra, and Botox, which help me enhance what I naturally have. I think it’s about finding a balance between appreciating your natural beauty and feeling confident in doing things that can make you feel even better.
Ultimately, I believe my glow comes from inside, from my passion, my love for life, and from taking care of myself mentally and physically. When you feel good within yourself, it reflects on the outside.
8). You are in better shape than most models we currently see on the runway. How at 45 have you managed to achieve this and what is your secret to staying so toned?
Thank you so much for the compliment! Staying in shape hasn’t always been easy for me, especially since I’m not someone who loves exercising. If I had the choice, I would definitely prefer to spend my time doing something else. However, I know how important exercise is, so over the past few years, I’ve tried to include some activity in my weekly routine. About two years ago, I realized I had put on more weight than I was comfortable with, and just exercising wasn’t cutting it and I needed to make bigger changes.
There are three key things that have helped me. First, I did get some medical help to manage my hunger and lose weight. I’ve always loved food, drinks, and cocktails, and overeating had led to weight gain. The medication helped me control my appetite, but that wasn’t the only step I took.
For nearly a year, I’ve been practicing autophagy fasting once a week. It’s becoming quite popular, and I usually fast for 36 hours straight, from Tuesday evening to Thursday afternoon, only drinking water and herbal teas. This was a game-changer in my weight loss journey. I also set up a home gym, which made it easier to stay active. I try to do weight training a few times a week, along with at least one cardio session.
However, I don’t go overboard because, as I mentioned, I’m not a big fan of working out. I’m happy with the progress I’ve made, though, even if there are parts of my body that didn’t bounce back perfectly, especially my skin, which doesn’t shrink as easily now after losing weight. On days when I don’t feel like intense exercise, I practice yoga for 15 to 30 minutes, which is something I truly enjoy. I also focus a lot on my diet. While I eat less than I used to, I prioritize healthy, simple meals. I’m not strict all the time, sometimes I fancy some crisps or fries, but I generally eat nutritious food, with a lot of red meat and animal fats, which I believe benefit my body and shape.
One major change is that I’ve significantly cut back on sugar. I don’t have cravings for sweets, and it’s rare that I buy ice cream or order dessert at restaurants. The only sugar I regularly consume comes from alcohol and even that’s in moderation, just a glass of wine or a cocktail a few times a week.
I think the combination of all these factors like autophagy fasting, regular exercise, a balanced diet, and minimal sugar, has really helped me maintain my shape. I recently paused fasting because I felt like I lost too much weight, especially during London Fashion Week, but I plan to resume fasting soon, this time for the health benefits rather than weight loss.
9). What changes do you strive to see in the modelling/fashion industry and how will you make a difference?
I believe the modelling and fashion industry should invest more time in showcasing models my age on the catwalk. At 45, I’ve taken great care of myself, and I feel that women like me should be represented, especially when some collections are clearly designed for more mature, powerful women rather than just young girls. While I appreciate the beauty and energy of younger models, they often lack the confidence and attitude that more mature women bring to the runway. This is something I’m passionate about, and I believe we need to see a shift toward more inclusivity of age in fashion. I’ve made it my goal to push for this change, and I think I’m already making a difference by being on the runway myself. Although I sometimes wish I could do more, especially when my schedule pulls me in other directions, I know that taking small steps is still progress. I hope to inspire other women my age to pursue their dreams in fashion, as there’s no reason we shouldn’t be featured in campaigns or on the runway, especially when the buyers are often women over 35.
It’s also important to point out that in beauty campaigns, especially those advertising products for aging skin, it makes little sense to use 20-year-old models. Thankfully, the industry is starting to become more flexible, embracing different body shapes, ethnicities, and even featuring disabled individuals. While I support this movement toward diversity, I believe there’s a limit. For instance, I don’t think promoting extreme obesity is appropriate, as it reflects an unhealthy lifestyle. Curves are great, but the industry shouldn’t glamorize harmful habits.
That said, I still rarely see models my age. Even with the eight shows I’ve walked in this year, I’ve often been the oldest model. At times, this has made me feel a bit uncomfortable, as I’ve found myself comparing my skin to the youthful glow of the younger models, despite knowing my attitude and walk are stronger. It’s a reminder that this industry has room to grow when it comes to embracing age, and I’m determined to be a part of that change. Sometimes I wonder what life would have been like if I’d been born 20 years later, but I also appreciate the times I grew up in. I’ve lived through communism, and I have experiences and memories that many people of the newer generation won’t ever have. I am a person who grew up without even having phone at home and understanding what does it mean life without social media. I think this is priceless!
So to my younger self, I’d say: go for your dreams. Don’t stop. Be more organized in pursuing them. But, I understand that things were different back then. None of my friends really cared about careers at that time, we were all just living in the moment.
11). How do you practice Longevity?
As I mentioned earlier, longevity is something I prioritize, and for me, it begins with the mind. I truly believe it’s all about mindset. I’ve always said that I feel 28, no matter what. When I look in the mirror, even though I can see changes in my features, and I notice wrinkles, I still see that 28-year-old woman. I don’t feel like I’m 45. Of course, I have good days and bad days, but staying youthful is important to me.
Another significant factor is genetics. My mom and my grandmother both looked very young. My mom passed away three years ago at 74, but she still looked youthful, and the same goes for her mom. Even from my dad’s side, my grandmother maintained her youthfulness, both physically and mentally—she didn’t suffer from dementia, even at 93 before she passed away from COVID. So, genes are a part of it, but longevity isn’t just about genetics; it’s also about lifestyle.
Mindset plays a major role. Meditation and mindfulness are practices I incorporate to keep my mind healthy and calm. I also fast regularly and eat a balanced diet, focusing on healthy, nourishing foods without obsessing over it. I tend to prefer animal-based products, combined with vegetables and grains, because I believe they are essential for our bodies. I avoid sugar as much as possible, sugar is so harmful, and it’s linked to so many issues, including cancer and skin problems. While I don’t crave sugar, I do enjoy fruits occasionally for balance. Fast food is a no-go for me, but I believe in enjoying life, so I still have the occasional champagne or cocktail because balance is key.
Socializing is another essential aspect of staying youthful. While I value my alone time, I feel most peaceful when I’m by myself, I also know the importance of maintaining strong connections with friends and family. Social interactions, exchanging good energy, and staying connected with others are so important for mental and emotional well-being. I recently watched a Netflix series about longevity, and one of the common factors among those who live in “blue zones” is strong social bonds. I make it a point not to hold grudges of any small arguments with my closest ones ; resolving conflicts quickly helps keep my mind clear and my energy positive.
Exercising is, of course, a critical part of longevity as well. We say that “stretching is longevity,” and I completely agree. Even if intense exercise isn’t your favourite, incorporating yoga and stretching into your daily routine is crucial. Cardio is important for your vascular system, and weight training helps with hormonal balance, especially with testosterone. Any form of activity, whether it’s dancing, cycling, or even just walking, keeps your body moving and your mind sharp. I try to exercise regularly, but I don’t push myself too hard. Some weeks I work out five times, while others it’s just two or three. I balance cardio with weights, and sometimes I dedicate an extra day to yoga for recovery.
And lastly, love! feeling and sharing love makes you feel youthful. Whether it’s love from my partner , who has been supportive and loving throughout last few years , friends, or even pets, the energy exchange that comes from love keeps us vibrant. Surrounding myself with plants and spending time in nature also plays a role in keeping my spirit alive. Traveling, pursuing passions, and doing things that make me happy are essential ingredients for longevity.
12). What can't you live without?
If I had to think of things I truly can’t live without, the first thing that popped into my mind- and this might make you laugh - is my phone. I have to admit, my phone is everything to me, but it’s not about endlessly scrolling through social media. In fact, I hardly look at other people’s profiles. Maybe every two or three days, I check up on my closest friends. For me, it’s about being able to connect with my loved ones and accessing knowledge. Besides that, I love listening to podcasts or relaxing with the sound of running water at night. So yeah, my phone is a part of my life, but I’m not obsessed. I often leave it at home, on charge, away from me , while I focus on other things without being distracted.
Another thing I can’t live without? Champagne and cocktails. Sorry, but I absolutely need them in my life! It’s not about getting drunk; it’s about enjoying the taste and the moment. Music is also something I could never live without. Music plays such a big role in my life. When I’m driving, it’s my time, my space, and that music with me ! I’m a big fan of house and garage music, and it gives me so much energy. Sometimes I even say, “Music is my life!” And dancing as well! I dance a lot, even after finishing a workout, to keep that energy going.
Love is also something I can’t live without. I constantly seek love, not just in my relationship, but with people, animals, and even random encounters. I love that feeling of connection, and I think that’s why I attract supportive people with good vibes including you 💞🙏🏻.
It’s an energy exchange, and I genuinely believe in it.
And of course, laughing! I love comedies, and I’m a huge fan of funny actors like Adam Sandler and Ben Stiller. Even my partner is hilarious, always making me laugh, despite having such a serious job.
Lastly, I can’t live without the ability to travel. Over the last few years, I’ve been traveling so regularly, even if it’s just a short trip to Poland to see family and friends. When I don’t travel, it gives me anxiety. It’s been two months since my last trip due to work commitments like London Fashion Week, and I can already feel the urge to get away. I have a trip planned in two weeks thankfully and the thought of not being able to travel is just unbearable to me.
These are the main things I can’t live without. I’m sure I could come up with more, but these are my essentials I’d say.
13). What are your favourite ways to keep fit?
My favourite ways to keep fit are a mix of activities that keep both my body and mind active. I try to make fitness enjoyable rather than a strict routine, so it’s always something I look forward to.
First, I really enjoy weight training. Even though exercise isn’t my favourite thing to do, I know how important it is for my body, especially for maintaining muscle tone and promoting healthy testosterone levels. I usually combine weights with cardio, which helps keep my heart strong and boosts my energy. It’s not always easy, but it works wonders for my body and mind.
Yoga and stretching are also a big part of my fitness routine. Yoga helps me stay flexible and centred, and it’s a great way to calm my mind while giving my body a gentle workout. I love how it connects me to my breath and my body, keeping everything balanced.
I also love dancing! After a workout, I often put on some music and dance to finish the session with a burst of energy. It’s such a fun way to move and keep my spirits high. Plus, dancing doesn’t feel like exercise at all, it’s just pure joy.
I’d love to sign soon for some dancing classes to share this energy with others.
And then there’s walking or cycling. I love activities that don’t feel too intense but still keep me moving. I know how important it is to stay active throughout the day, and recently has been proven that “sitting is the new smoking” , so I try to avoid that as much as possible .
Finally, I love to exercise outdoors whenever I can. Being in nature, surrounded by greenery, gives me an extra boost of energy, and I find it much more enjoyable than being inside a gym. Therefore I love hiking! It’s my favourite thing. I hike regularly twice a year at least in Poland with my family. It’s our tradition for last few years, visiting Polish mountains! It’s not just about fitness, it’s about feeling connected to the world and nature around me.
14). What advice would you give to someone wanting to start out in the industry?
Starting in the modelling industry can be challenging, but it’s important to stay positive and persistent. Primarily, don’t let rejections discourage you; they are part of the journey. Each “no” brings you closer to the right opportunity. Believe in yourself and know that your time will come, even if it feels slow at times.
Invest in a strong portfolio, focusing on quality studio photos and digitals, as they are crucial for agency submissions. Authenticity is key, stay true to yourself and don’t try to be someone you’re not. While it’s great to be inspired by other models, find your unique style and embrace what makes you different.
Be patient and remember that success doesn’t happen overnight. It’s important to learn as much as you can, whether through training, watching others, or gaining experience in various photo shoots.
Take care of your mental and physical health, as they play a vital role in your confidence and performance.
Lastly, keep pushing forward. If you’re passionate about modelling, stay committed to your goals, and don’t procrastinate. Small, consistent steps will lead to bigger achievements. If I can reignite my passion for modelling at age 44 and make strides in my career, anyone can do it!
Believe in yourself, and don’t be afraid to take those steps!
Eva is a truly inspiring woman, she is living proof that it’s never too late to pursue your dreams. Despite not naturally loving exercise and having the occasional glass of champagne, she has crafted her own longevity routine that is well suited to her own personal needs. This is the real key to sustaining all the habits of a healthy lifestyle. Combining fasting, weight training, yoga and a nutritious diet to maintain her enviable shape at 45, her openness about receiving medical help to manage appetite, cutting back on sugar and prioritizing balance over perfection speaks to her pragmatic and relatable outlook. She’s not just focused on outer appearance but also emphasizes the importance of mindset, social bonds, and maintaining a youthful attitude, which she believes plays a significant role in longevity. Her insights into how the fashion industry should be more inclusive of mature women reflect her passion for change, as she continues to push boundaries by walking the runway and representing confidence and poise at any age. I dream to become someone like Eva in the future.
